Victor Rivero's

Trends: Mass Media vs. Media Mass

In Trends on December 19, 2009 at 5:04 pm

FOUND THIS FASCINATING CHART from Me the Media: Rise of the Conversation Society, a book produced by VINT (Vision, Inspiration, Navigation, Trends), an Amsterdam-based research institute. Grown Up Digital author Don Tapscott was sharing with the group ideas from his not-yet-published Rebuilding the World for the Age of Networked Intelligence (watch for it by June 2010). “We’re moving into a unique period in human history,” Tapscott contends. The VINT chart shows how–and with it comes some profound implications for education. Since the development of writing 5,000 years ago, there have been three great media revolutions. The last two are shown on the chart, with the Mass Media revolution rapidly moving behind us. Hear Tapscott’s lecture, or download the Me book here.


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